Quest is an innovative reading initiative launched by the National Library Board to cultivate children reading habit through collectible cards. This is to reach out to boys aged between 7 to 12 who are reluctant readers. So far, there has been many positive feedback with more children (especially boys) going to the library and borrowing books.
Release Date: 01 Oct 2009
Successfully reaches out to 29,000 children aged 7 to 12 years old with 550,000 collectible cards fully redeemed since launch in June.
An increase of about 30% in loans in June and July 2009 as compared to the same period last year.
I too first learned about the Quest cards last year and recently, 60 new Quest cards are up for grabs! Each packet will contain 3 quest cards and this is redeemable with every loan of four books.
Denver & Gladys already enjoy going to the library since young and so redeeming the collectible cards is an extra bonus. We have increased our loans from 12 to 18 books per week and have collected 20 out of the 60 cards to date. Many of which are duplicates and I guess its hard to collect all the 60 of them. :) Still, we will continue visiting the library and our collection till the end of the promotional period.